Strategic Plan 2008-2011

GOAL 1: Arts Advocacy
Educate and market the importance of the arts, and celebrate New Mexico’s multicultural tapestry.
  • EMPHASIZE PUBLIC VALUE OF ART IN EVERYDAY QUALITY OF LIFE
  • ENCOURAGE PUBLIC AWARENESS OF AND PARTICIPATION IN THE ARTS
    • Partner with constituents to stimulate marketing and audience development and retention
    • Develop statewide arts marketing and awareness campaign
    • Develop national arts marketing and awareness campaign
  • PROMOTE LEGISLATIVE AWARENESS OF IMPORTANT ROLE OF ART IN LIVES OF ALL NEW MEXICANS
    • Support constituent-coordinated statewide efforts to educate legislators on cultural and economic value of the arts
  • CULTIVATE INTER-DEPARTMENTAL AWARENESS OF NEW MEXICO ARTS’ UNIQUE RESOURCES AND NEEDS OF THE ARTS
  • IN NEW MEXICO
  • DEVELOP MARKETING AND AWARENESS CAMPAIGN FOR NEW MEXICO ARTS PROGRAMS
GOAL 2: Arts Vitality
Stimulate funding and economic activity in the arts through partnerships.
  • STRENGTHEN ARTS-BASED ECONOMIC DEVELOPMENT AND CULTURAL TOURISM
    • Promote TIME (Temporary Installations Made for the Environment) public art projects
    • Support arts enterprise partnerships
    • Expand Arts Trails
    • Nurture economic development in rural New Mexico
    • Collaborate with other state agencies
    • Promote cultural tourism
    • Create Arts and Cultural Districts
    • Showcase and promote New Mexico musicians through “Southwest Sounds” television program
  • ENERGIZE CONSTITUENT-COORDINATED STATEWIDE INITIATIVES TO INCREASE LEGISLATIVE FUNDING
    • Provide information for constituent lobbying efforts
GOAL 3: Arts Education
Expand development of statewide arts education programs.
  • K-12 STUDENTS AND EDUCATORS
    • Continue Arts Learning in Schools grant categories
    • Arts Learning in Schools Projects
    • Arts Learning in Schools Residencies
    • Continue to develop and participate in regional and statewide partnerships
    • Explore partnerships to present unique professional development for educators, especially in rural areas
    • Explore new partnerships for program development
    • Create new grant categories and programs as funds are available
    • “Fuel for Arts”: provide buses to arts and cultural events
    • Mentoring programs for teachers and teaching artists
    • Professional development mini-grants
    • ”Business and the Arts” in high schools
  • LIFELONG LEARNING
    • Develop and maintain community arts education programs
    • Develop and maintain professional development for emerging and professional artists
    • Develop and maintain mentoring programs
GOAL 4: Arts Access
Enhance communication and skills for constituents and New Mexico Arts.
  • CONTINUE TO IMPROVE PROCESSES AND INCORPORATE NEW TECHNOLOGY INTO ARTS SERVICES GRANTS AND ART IN
  • PUBLIC PLACES
  • CONDUCT REGIONAL TECHNICAL ASSISTANCE CONFERENCES AND WORKSHOPS
    • Professional development and business skills for artists
    • Marketing
    • Networking opportunities
    • Workshop and technical assistance
      • Grants and Public Art applications
      • Professional skills for musicians (Music Commission)
    • Professional development and business skills for arts organizations
    • Audience development and retention
    • Networking opportunities
    • Workshops and technical assistance
      • Grant writing
      • Specific topics, e.g., “Getting Ready for Company,” “Making Connections,” cultural planning
  • IMPROVE COMMUNICATION BETWEEN NEW MEXICO ARTS AND ALL CONSTITUENCIES
    • Re-design New Mexico Arts web site (www.nmarts.org)
    • User-friendly design
    • New Mexico Arts calendars
    • FAQs (Frequently Asked Questions)
    • Multimedia (e.g., streaming audio/video, pod casts, digital public art collection)
    • Integrate with existing New Mexico Fiber Arts Trails (www.nmfiberarts.org) and Music Commission
    • (www.newmexicomusic.org) web sites
  • ENHANCE OUTREACH AND TECHNICAL ASSISTANCE TO RURAL AND UNDERSERVED AREAS
    • Art in Public Places
    • JPAs (Joint Powers Agreements) with tribes
    • TIME (Temporary Installations Made for the Environment)
    • Governor’s Awards for Excellence in the Arts
    • Arts Trails
    • Local Arts Councils
    • Arts and Cultural Districts
  • CONTINUE NEW MEXICO ARTS PROFESSIONAL STAFF DEVELOPMENT AND CAREER TRAINING OPPORTUNITIES
    • Multilingual capability
    • Technical computer and media skills
    • Current trends, networking, and education